Commute Anywhere
A collaboration between GetGo and SBS Transit
Commute Anywhere is GetGo’s first-ever OOH campaign. In collaboration with SBS Transit, this campaign aimed to discourage private car ownership and encourage commuters to integrate car sharing into their everyday errands and adventures for a car-lite future.
The tagline Commute Anywhere encapsulates the idea of travelling anywhere you desire with public transport and car sharing.
Three different OOH designs were created to cater to Young Families, Young Adults and Private Car Owners to ensure this messaging resonates with the masses.
These OOH ads can be seen on selected DTL and NEL trains today.
In addition to awareness efforts, a standee was also placed at selected DTL and NEL stations.
A QR code linked to a mico-site was included in this standee for commuters to learn more about this campaign.
The micro-site continued to hone in on the messaging of a sustainable car-lite future and the benefits of car sharing.
