CPF

Writing for CPF was very interesting. My briefs were often precise with what content needed to be featured, and given that this was a Government client, this was the first time I was presented with strict limitations on the vocabulary I could use for my copy.

This challenge motivated me to explore creativity within limits and taught me how to address what some might consider mundane topics creatively. Another challenge I faced consistently was how long my copy was. Given that most of the social posts were jammed packed with information, I learned how to balance my visual copy and captions, ensuring that I can still capture my audiences' attention.